Facebook Pixel

If you have a Facebook business page, integrate Calendly with Facebook Pixel, the analytics tool that helps you get the most out of your social ad campaigns so you can track:

  • Visits to your Calendly scheduling page
  • The time and date selected by a visitor
  • Actions people take on your site (including payments, items added to carts or wish lists, registrations, content viewed, and more)
  • Conversion from your Facebook ad campaigns to events booked using Calendly
  • Conversions by type of Calendly event

Two ways to use Pixel with Calendly

Once you connect Pixel with Calendly, you can track visitors that originate from your Facebook page to your:

  1. Calendly scheduling pages
  2. Website where you embedded Calendly scheduling (you don’t have to install HTML code to make it work)

Before you begin

Make sure you have:

  1. A Facebook Business page account

  2. A Calendly Pro account with administrator privileges (if not, at the top or any Calendly page select Accounts and upgrade)

  3. Your personalized Facebook Pixel ID (see the Facebook Business Event Manager documentation for instructions)


To connect Pixel to Calendly

  1. At the top of any Calendly page select Integrations, then FaceBook Pixel.
  2. ClickGo to Setup.
  3. At Facebook Pixel ID, enter your Pixel ID, then click Connect.
  4. In Facebook’s Events section, activate and send test traffic to the pixel to ensure it’s tracking the events you want (see this Facebook documentation for details).


Tips for troubleshooting pixel

  • To track the event invitees select on your scheduling page, you only need to configure one Confirm button and Facebook tracks any time your invitees select.

  • If you use the Google Chrome browser, you can install the Facebook Pixel Helper extension to troubleshoot your pixel, check for errors, and understand the data coming from a pixel. See the Facebook Business documentation for more information.

  • If your visitors use the Firefox browser, the browser’s default settings may block pixels. You may want to recommend that your visitors use another browser for best results.

To disconnect Facebook Pixel and Calendly

  1. At the top of any Calendly page select Integrations, then FaceBook Pixel.
  2. On the right, click Disconnect.
  3. Click Disconnect again to confirm.



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