If you have a Facebook business page, integrate Calendly with the Meta Pixel (formerly Facebook Pixel) to track your social ad campaign results. The pixel allows you to track:
- Visits to your Calendly booking page
- Actions people take on your booking page
- Routing form submissions
- Conversions for your Calendly events
- Conversions from your Facebook and Meta ad campaigns to Calendly events
After connecting the Meta Pixel to Calendly, you’ll be able to track visitors from your Facebook page to your Calendly booking pages or any website where you’ve embedded a Calendly page.
Events fired from Calendly to the pixel
Once you’ve connected, Calendly will display the following invitee actions as events in your pixel:
| When an invitee… | This event will show in your pixel as… |
|---|---|
| visits your routing form | invitee_visits_routing_form |
| submits the routing form | invitee_submits_routing_form |
| visits your landing page | invitee_scheduling_page |
| visits your event scheduling page | invitee_event_type_page |
| selects a date | invitee_select_day |
| selects a time | invitee_select_time |
| books a meeting | invitee_meeting_scheduled |
In your pixel, the events will display like so:
Before you begin
You'll need the following:
- A Facebook Business page account
- Calendly administrator privileges
- Your personalized Meta Pixel ID
How to connect the Meta Pixel to Calendly
- In Calendly, select Integrations, then Meta Pixel.
- Select Go to Setup.
- At Meta Pixel ID, enter your Pixel ID, then select Save.
How to confirm your pixel is working
-
In Facebook’s Events section, activate and send test traffic to your pixel to ensure it’s working.
- Note: It may take a few minutes for events to show in the Meta Event Manager, even after sending test traffic in the Test Events tab.
- Add the Meta Pixel Helper extension to your Google Chrome browser (it's only available in Chrome). For more details, view Meta's article on About the Meta Pixel Helper.
- Visit your Calendly landing page and event scheduling page. As you navigate the page, the Pixel Helper popup will show any errors.
How to disconnect the Meta Pixel from Calendly
- In Calendly, select Integrations, then Meta Pixel.
- On the right, select Disconnect.
- Select Disconnect again to confirm.
Troubleshooting the pixel
- In order for users to create custom conversions, the events must be verified in Meta Pixel. Please view this Meta article for more details.
- If you use Google Chrome, you can install the Meta Pixel Helper extension to troubleshoot your pixel and check for errors.
- If your visitors use Firefox, the browser’s default settings may block pixels. You may want to recommend that your visitors use another browser for best results.