Using Facebook Pixel to track ad campaigns

If you have a Facebook business page, integrate Calendly with Facebook Pixel, the analytics tool that helps you get the most out of your social ad campaigns, so you can track:

• Actions people take on your site (including payments, items added to carts or wish lists, registrations, content viewed, and more)
• Conversion from your Facebook ad campaigns to events booked through Calendly
• Conversions by type of Calendly event

In this article:

• Two ways to use Pixel with Calendly
  
• Before you begin
• To connect Pixel to Calendly
• To track Pixel events
• Tips for troubleshooting your pixel
• To disconnect Facebook Pixel and Calendly
  
  

Two ways to use Pixel with Calendly

Once you connect Pixel with Calendly, you can track visitors that originate from your Facebook page to your:

1. Calendly scheduling pages
2. Website where you’ve embedded Calendly booking on the page (you don’t have to install HTML code to make it work)

Before you begin

Make sure you have:

1. A Facebook business page account

2. A Calendly Pro account with administrator privileges (if not, at the top or any Calendly page select select Accounts and upgrade)

3. Your personalized Facebook Pixel ID (see the Facebook Business Event Manager documentation for instructions)

   
   

To connect Pixel to Calendly

1. At the top of any Calendly page select Integrations, then FaceBook Pixel.
2. Click Go to Setup.
3. At Facebook Pixel ID, enter your Pixel ID, then click Connect.
   If the connection is successful, you’ll see “Successfully connected” at the top of the page.
4. In Facebook’s Events section, activate and send test traffic to the pixel to ensure it’s tracking the specific events you want (see Facebook documentation for details).
   
   

To track Pixel events

Once you set up Calendly to work with Pixel, use Facebook’s  Events Manager to track the activity (or “events”).  You can set up:

• standard events, which are actions Facebook recognizes and supports across ad products, like registrations, search, additions to shopping carts and wish lists, or
• custom events where you add your own name or code to segment events based on value, type, custom information fields, and more.

Use Facebook’s Event Setup Tool to ensure that you set up your events correctly and to debug any issues. For more information, see the Facebook Event Manager documentation.

Tips for troubleshooting your pixel

If you use the Google Chrome browser, you can install the Facebook Pixel Helper extension to troubleshoot your pixel, check for errors, and understand the data coming from a pixel. See the Facebook Business documentation for more information.

If your visitors use the Firefox browser, the browser’s default settings may block pixels. You may want to recommend that your visitors use another browser for best results.

To disconnect Facebook Pixel and Calendly

1. At the top of any Calendly page select Integrations, then FaceBook Pixel.
2. On the right, click Disconnect.
3. Click Disconnect again to confirm.