How to track conversions with UTM parameters

With a Calendly account, you can track where your scheduled meetings come from by using UTM parameters in your scheduling links.

Follow these steps to create and track a link:

Step 1 – Choose Your UTM Codes

Pick the UTM codes that help you understand where your meetings are coming from. Here are the most common ones:

• utm_source
  Use this to show which website sent the traffic.
  Example: utm_source=facebook
• utm_medium
  This tells you how people found the link.
  Example: utm_medium=email
• utm_campaign
  Name your campaign to group your links.
  Example: utm_campaign=summer
• utm_content
  Track which part of a page a user clicked.
  Example: utm_content=header or utm_content=footer
• utm_term
  Track keywords for paid ads.
  Example: utm_term=atlanta+realty

Step 2 – Build Your Calendly Link

Start with your Calendly link, then add a ? followed by your UTM codes.

• Use & to separate each code.
• Use %20 for spaces.

Example:

www.calendly.com/yourlink?utm_medium=social&utm_source=facebook&utm_campaign=summer%20promotion

Step 3 – Track Meetings in Calendly

1. From your Home page, go to Meetings.
2. Select Filter.
3. Under Tracking IDs, choose All IDs.
4. Enter the UTM code you want to track.
5. Export the filtered list as a CSV file to use in a spreadsheet.