Routing with Salesforce lookup frequently asked questions

This article contains common questions and answers related to Calendly routing with Salesforce lookup.

What types of records can I look up in Salesforce?

Calendly can look up owners for these Salesforce records:

  • Leads
  • Contacts
  • Accounts
  • Opportunities
  • Custom objects

Can I do lookups on custom objects in Salesforce?

Yes, Calendly supports custom object lookups.

Can I do lookups on custom fields in Salesforce?

Yes, you can look up any standard or custom field.

How do I route leads to the right rep in email campaigns?

Use a Calendly routing form instead of a direct event link.

  • The form should collect the email address.
  • Add a Salesforce ownership route to the form.
  • When someone opens the link and enters their email, Calendly finds their rep and shows the rep’s booking page.

Can I assign a lead to someone other than the usual record owner?

Yes. Use a custom field on the Account, Lead, Contact, or Opportunity object.
For example: “Account Rep” or “CSM”.

How are leads added to Salesforce from Calendly?

  • If a meeting is booked, Calendly adds the record to Salesforce.
  • If no meeting is booked, the lead can be added through a Marketo or Pardot integration.

Does routing work with Salesforce Shield Platform Encryption?

It depends on the type of encryption:

Probabilistic encryption

Deterministic encryption