How to measure effectiveness of Traffic Source?

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5 comments

  • Official comment
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    Shannon Jimenez

    Hi Utsav,

    You can use our UTM parameters to tell the source of a booked Calendly meeting. For example, you could track a Calendly event scheduled on your website or through an email.

    You can also track visits and engagement with each of your Calendly scheduling pages using our Google Analytics integration!

    To track the journey of your invitees, you can take advantage of our embed options. As you usher them through your flow, they can schedule through Calendly without leaving your website!

    Shannon
    Senior Product Specialist
    The Calendly Team

     

  • Avatar
    tsl

    And what if you have embedded Calendly? We've got Calendly running on dixa.com/demo, but the event doesn't come through with UTM params...

  • Avatar
    Shannon Jimenez

    Hi there,

    You will need to add UTM parameters to the URL in your embed code. For example it would look like: 

    <!-- Calendly inline widget begin --> 
    <div data-url="https://calendly.com/USERNAME/?utm_campaign=email" style="min-width:320px;height:580px;"></div> 
    <script type="text/javascript" src="https://staging.calendly.com/assets/external/widget.js"></script> 
    <!-- Calendly inline widget end --> 

    From there, anytime somebody schedules a meeting on your page, it will be tracked in Calendly!

    Shannon
    Senior Product Specialist
    The Calendly Team

  • Avatar
    Neat

    Hi Shannon - I'm using the inframe embed code. When I use different source URLs eg www.neatservices.co.uk/schedule-interview/?utm_source=Facebook the Facebook source isn't picked up. Is the below correct? Thanks, Sean

    <iframe style="width: 100%; height: 650px;" src="https://calendly.com/neat/interview/?utm_source=source" frameborder="0" scrolling="yes"></iframe>

  • Avatar
    Shannon Jimenez

    Hi there,

    Are you using that code on your Facebook page or is this iframe code on your website? If it is on your website, you will want the code to look like this:

    <iframe style="width: 100%; height: 650px;" src="https://calendly.com/neat/interview/?utm_source=website" frameborder="0" scrolling="yes"></iframe>

    Then, anytime someone books with you via the embedded Calendly widget, you will see the source (website) listed on your Dashboard. See below:


    Shannon
    Senior Product Specialist
    The Calendly Team

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