How to measure effectiveness of Traffic Source?

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13 comments

  • Official comment
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    Shannon Jimenez

    Hi Utsav,

    You can use our UTM parameters to tell the source of a booked Calendly meeting. For example, you could track a Calendly event scheduled on your website or through an email.

    You can also track visits and engagement with each of your Calendly scheduling pages using our Google Analytics integration!

    To track the journey of your invitees, you can take advantage of our embed options. As you usher them through your flow, they can schedule through Calendly without leaving your website!

    Shannon
    Senior Product Specialist
    The Calendly Team

     

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    tsl

    And what if you have embedded Calendly? We've got Calendly running on dixa.com/demo, but the event doesn't come through with UTM params...

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  • Avatar
    Shannon Jimenez

    Hi there,

    You will need to add UTM parameters to the URL in your embed code. For example it would look like: 

    <!-- Calendly inline widget begin --> 
    <div data-url="https://calendly.com/USERNAME/?utm_campaign=email" style="min-width:320px;height:580px;"></div> 
    <script type="text/javascript" src="https://staging.calendly.com/assets/external/widget.js"></script> 
    <!-- Calendly inline widget end --> 

    From there, anytime somebody schedules a meeting on your page, it will be tracked in Calendly!

    Shannon
    Senior Product Specialist
    The Calendly Team

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    Neat

    Hi Shannon - I'm using the inframe embed code. When I use different source URLs eg www.neatservices.co.uk/schedule-interview/?utm_source=Facebook the Facebook source isn't picked up. Is the below correct? Thanks, Sean

    <iframe style="width: 100%; height: 650px;" src="https://calendly.com/neat/interview/?utm_source=source" frameborder="0" scrolling="yes"></iframe>

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    Shannon Jimenez

    Hi there,

    Are you using that code on your Facebook page or is this iframe code on your website? If it is on your website, you will want the code to look like this:

    <iframe style="width: 100%; height: 650px;" src="https://calendly.com/neat/interview/?utm_source=website" frameborder="0" scrolling="yes"></iframe>

    Then, anytime someone books with you via the embedded Calendly widget, you will see the source (website) listed on your Dashboard. See below:


    Shannon
    Senior Product Specialist
    The Calendly Team

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    Spoonfed Support

    Hi Shannon, I'm using the Calendly inline widget on our website, sending traffic from multiple sources to the same page for booking a demo. I would like for each of these sources to be recognised (facebook, google ads etc) rather than a blanket UTM source of 'website' in the Calendly booking. Is this possible? The only solution I can see so far is to create multiple landing pages that are identical aside from the UTMs in their Calendly widget (and their URLs, of course)?

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    Tim DaGraca

    Hi Chih-wei Chou,

    Yes, you are correct. You can clone the event type in your Calendly account via the settings of the event type's card. From there, you'll have to adjust the name since the previous name will have been used already for the original event type.

    From there, use a specific UTM per landing page and you will be good to go!

    I hope that helps. Happy Scheduling!

    Tim DaGraca
    Senior Product Specialist
    The Calendly Team

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    Lara Hirsekorn

    Hi Shannon and Tim, 

    is it possible to push the UTM parameters to Salesforce ? (Using the Salesforce - Calendly integration)

    How can you pass the lead source of different mediums (e.g. email, landingpage) to Salesforce ?

    Thanks for your help

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    Tim DaGraca (Edited )

    Hi @Lara,

    You are able to append ?utm_source=landingpage to the end of your Calendly link (i.e. www.calendly.com/timcalendlytest1?utm_source=landingpage). This UTM will pass into Calendly, and when the meeting is scheduled, will pass into Salesforce. (You can see all data that's passed from Calendly to endpoints or integrations, here.)

    Then, in Salesforce, you can map the {!NewCalendlyAction.UTM.Source} to the Lead Source field in the Create New lead element of the Create Event flow:

    Note: Instead of "Contact" showing under the Object field, you'll be editing the Create Record, Create New Lead element.

    Tim DaGraca
    Senior Product Specialist
    The Calendly Team

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    eBeautyPlanet

    Hello, I have the same problem, we have many different campaigns targeted to the same landing page, where we have two calendly forms for asking for a demo and set an appointment. 

    For these campaigns, we use the UTM url, with all the data. But the problem is that when the user completes the calendly form, analytics doesn't recognize the source/medium, and shows direct/none.

    Is there a way to force to show the first entry source instead? without having to clone/create different landing pages and forms for each? (because this is not an option for us)

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    Events FAB9

    Hey @Tim,

    Just segwaying here, but I stumbled on this thread based on my current UTM problems.

    Let's say that I have the same landing page, but I'm running different campaigns and having different UTM's in each campaign. 

    I want to be able to keep track of my goals in Google Analytics with the setup, although this is what I keep getting:

    Source/Medium as Calendly/Referral. I can't figure out how to solve this. Any ideas? Thank you very much.

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    Careers

    I'd like to +1 the comment above: "Source/Medium as Calendly/Referral. I can't figure out how to solve this. Any ideas? Thank you very much."

    I'm also getting goal completions in Google Analytics that show a source/medium of "Calendly.com / Referral." We add UTM codes to all of our advertising links, but there's a chance this happened organically. Either way, the source isn't really "Calendly" under any circumstances.

    Curious if anyone else has run into this lately! 

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  • Avatar
    Sai Madhan Siramdas

    Those of you looking for solution to the attribution problem with Calendly events, I have figured a solution and can help you set this up, please reach out @ madhan.iaf@gmail.com

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